CALUM WHITLEY
MENSWEAR DESIGNER
EMAIL: CALUMJAMESWHITLEY@GMAIL.COM
Calum Whitley is a menswear product designer currently living and working in Stockholm, Sweden.
An experienced and versatile menswear designer with over 10 years in the fashion industry, working across multiple product categories and print design. Skilled in end‑to‑end design development—from trend research and colour direction to tech‑pack execution and final fittings. Demonstrated success in both large‑scale retail (H&M) and agile supplier settings, with a proven ability to lead teams, develop commercial collections, and liaise effectively with global suppliers.
LUX LOUNGE AW24
Senior Designer, Men’s Lounge and Woven Underwear – H&M
This collection presents an updated approach to modern loungewear — designed with a clear focus on refined comfort, timeless style, and tactile richness. Drawing from traditional sleepwear silhouettes and classic menswear tailoring, this assortment blends softness with structure, delivering versatile pieces that bridge the gap between homewear and elevated casual dressing.
UTILITARIAN LUX ss25
Senior Designer, Men’s Shirts – H&M Athleisure Concept
This trend seamlessly merges high‑end aesthetics with functional design, spotlighting utilitarian elements such as clever pocketing and versatile cargo styles. Imagine easy‑to‑wear tracksuits enhanced with subtle utilitarian details that reflect refined and sophisticated sportswear.
ALL AMERICAN REVIVAL SS25
Senior Designer, Men’s Shirts – H&M Street Concept
Rooted in the ethos of all‑American vintage aesthetics, the collection channels rugged, weathered charm infused with heavy surface treatments, subtle tints, intricate grinding, and carefully crafted distressing—each garment telling a story of timeless classics with a contemporary edge.